



I had a scholarship, good qualifications, and still couldn’t land the role I wanted. I was afraid to challenge, afraid of being seen as “difficult,” and I assumed—because I was a scholar—the organisation had a plan for me. Result: doing senior work on junior pay, waiting for “next cycle.”
What I did next was simple and hard. I benchmarked my career against the market: where my qualifications actually mattered, which roles paid for them, and what the bands look like. I checked industry demand, compared pay to experience, and weighed the trade-offs with family and time. From that, I built my Career Compass—a clear target and the moves to reach it.
Then I negotiated like a Pro.I set my rate based on value; stated my workdays and stuck to them; handled objections and presented myself as the authority—not the grateful employee.
I also built a playbook to run my Business . Pricing tiers with rationale, proposal templates, state project terms and policies, stipulated response times, no weekend replies, and objection script.
Within 2 years, I doubled my income and reduced my work hours by 40% working with corporates from government agencies to marine, oil & gas, banking and finance and more.

Juliana is a new founder in a new industry. Had no system for hard client conversations. She struggled to explain value, defend pricing, and stay firm with demanding clients, leading to discounts, second-guessing, and blurred boundaries.
Worked with Rachpal to translate The Career Compass into a personal playbook, and learned pre-call/post-call regulation and firm boundary scripts that hold.
Held pricing with authority in 60 days — stopped apologetic discounting; quoted full fee using a clear value narrative.
Standardised proposals to prevent renegotiation — added pricing rationale, scope boundaries, change-order policy, and response times; clients now sign clear terms upfront.
Benchmark
Where you sit vs. market on title, pay band, scope, and visibility—and the exact gap to close.
Root Cause of Blockers
We pinpoint the practical blockers—policy, manager, process, or messaging—and where pay/time/visibility are leaking, with a simple way to stop the leak.
Differentiation – What sets you Apart
A one-line value you can say with confidence, the top 2 decision-makers who must see it, and one move to get noticed within 30 days.
Long-Term Direction
A realistic target role/compensation range and two actions for the next 2 weeks to start moving toward it.
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